1. The Vision

    The Vision

    Why Cairo

    Located on the banks of the River Nile, in the north of Egypt, Cairo is one of the greatest capital cities & houses one of the oldest civilizations in the world. It is considered a major player in North Africa, the Arab World & the Mediterranean Regions.

    Business Parks

    A Business Park must succeed in catering for the needs of both small & large demand & must provide the right environment for a productive atmosphere. Since the strength of any business lies in its people, detailed attention must be paid to support all kinds of facilities within the location so as to create the proper work-life balance required.

  2. The Dream

    The Dream

    Landmarks of the World

    Landmarks reveal much about the great cultures of the past, newer landmarks reveal our development through time. New or old, the great landmarks send messages written in stone. What they say will endure the ages & generations.

    Originally, a landmark literally meant a geographic feature used by explorers & others to find their way back or go through an area. In modern usage a landmark includes anything that is easily recognizable such as a monument, building or any other structure.

    The term landmark is used to designate places that might be of interest to tourists due to notable physical features or historical significance.
    It has a special character, a special historical or aesthetic value as part of the development, heritage or cultural characteristics of the city, state or nation. It is important to designate & protect landmarks to stabilize & improve property values which enhances a city's attractions for tourists & inhabitants which in turn benefits businesses & industries. This leads to strengthening a city's economy through promoting the use of landmarks for educational purposes, leisure & recreation, along with the added value it presents the inhabitants of a certain city.

  3. The Challenge


    The Challenge

    The architect ..Zaha Hadid:

    Hadid's work experiments with new spatial concepts intensifying existing urban landscapes in the pursuit of a visionary aesthetic that encompasses all fields of design, ranging from urban scale through to products, interiors & furniture. Best known for her seminal built works, the mitra Fire Station, Land Formation-One, Bergisel Ski Jump, Strasbourg Tram Station & Rosenthal Center for Contemporary Art in Cincinnati her central concerns involve a simultaneous engagement in practice, teaching & research.

    Zaha Hadid's Practice is currently on site with the "Central Plant Building" for BMW in Leipzig, Germany the Contemporary Arts Centre "MAXXl" in Bome, Italy the Ordrupgaard Museum extension in Copenhagen, Denmark & the "Phaeno Science Centre" in Wolfsburg, Germany. The Studio is also working on a Master Plan for Bilbao's "Zorrotzaurre" district in Spain a Master Plan for Beijing's "Soho City" in China & she is also on the final competition shortlist of architects to design the Olympic Village for New York City's bid.